Ram gives eligible military members $500 Military Bonus Cash toward the purchase or lease of an eligible new Ram truck under its Military Incentive Program. The offer is published on Ram’s own website, and it covers the trucks service members actually want — the Ram 1500, the heavy-duty 2500 and 3500, the ProMaster work van, and the big chassis-cab trucks. For anyone shopping for a new truck, $500 off is a real saving on top of whatever other Ram incentives are running at the dealership.
Ram is one of the biggest names in American trucks, and its military incentive is a standing program, not a one-day promotion. The $500 bonus cash is applied at a franchised Ram dealer when you buy or lease an eligible vehicle — but you need an authorization number first, and you must take delivery by January 4, 2027. Below is everything you need to know: who qualifies, which trucks count, and how to claim it step by step.
Who is Eligible for the Ram Military Discount?
Ram states on its military incentive page that you are eligible for the $500 Military Bonus Cash if you are Active Military, Active Reserve, Retired Military, Retired Military Reserve, a 100% Disabled Veteran, or an honorably discharged veteran within 12 months of your discharge date. Eligible branches are the Army, Navy, Air Force, Marines, Coast Guard, National Guard, and the Public Health Service Commissioned Corps. Spouses of deceased military personnel who meet the eligibility criteria may also receive the discount.
One important limit: veterans who were honorably discharged more than 12 months ago do not qualify under this program unless they are retired military or 100% disabled veterans. If you are stationed overseas, Ram’s partner Military AutoSource offers special pricing and unique benefits for deployed U.S. military personnel serving overseas — check there for the offers available to you.
How Much Military Discount Does Ram Provide?
Eligible military members receive $500 Military Bonus Cash to use toward the purchase or lease of an eligible new Ram. The offer applies to these models:
- 2026 and 2027 Ram 1500 DT (including the high-performance RHO)
- Ram ProMaster (including the ProMaster BEV electric van)
- Ram 2500 and 3500 Pickup
- Ram 3500, 4500, and 5500 Chassis Cab
The $500 is a bonus cash allowance applied at the dealership when you buy or lease an eligible vehicle — it is not a percentage discount, and it does not apply to every Ram on the lot, so confirm your exact truck qualifies before you sign. You must take retail delivery of the vehicle by January 4, 2027. The offer cannot be combined with every other incentive, so ask your dealer which programs stack.
How to Claim the Ram Military Discount
- Go to Ram’s military incentive page at ramtrucks.com/incentives/military-incentive.html and confirm your truck is on the eligible list.
- Submit your basic information to confirm your eligibility. Ram asks for a few details that confirm your military status.
- Get your authorization number. Once confirmed, Ram’s dedicated third-party verification service provides you with an authorization number.
- Present the code at a franchised FCA US LLC dealer in the United States at the time of your retail purchase or lease of an eligible vehicle. The $500 Military Bonus Cash is applied toward your purchase or lease.
- Take delivery by January 4, 2027. The offer requires retail delivery by that date, so plan your purchase around the deadline.
- If you are stationed overseas, visit Ram’s partner Military AutoSource instead, which offers unique benefits and special pricing for deployed U.S. military personnel serving overseas.
FAQs About the Ram Military Discount
Who qualifies for the Ram military discount?
Active Military, Active Reserve, Retired Military, Retired Military Reserve, 100% Disabled Veterans, and honorably discharged veterans within 12 months of their discharge date. Spouses of deceased military personnel who meet the criteria may also qualify.
How much is the Ram military discount?
$500 Military Bonus Cash toward the purchase or lease of eligible 2026 and 2027 Ram models, including the Ram 1500 (and RHO), ProMaster (including BEV), 2500/3500 Pickup, and 3500/4500/5500 Chassis Cab.
How do I get my Ram military authorization number?
Submit your basic information on Ram’s military incentive page. Once your eligibility is confirmed, a third-party verification service gives you an authorization number to present at a franchised FCA US LLC dealer when you buy or lease.
When does the Ram military discount expire?
You must take retail delivery of your eligible Ram by January 4, 2027. Plan your purchase around that deadline.
Do veterans discharged more than a year ago qualify?
Only if they are retired military or 100% disabled veterans. Honorably discharged veterans qualify only within 12 months of their discharge date under this program.
What if I am stationed overseas?
Ram’s partner Military AutoSource offers unique benefits and special pricing for deployed U.S. military personnel serving overseas — check there for the offers available to you.
